“Get Married”: Styles for the Savvy Bride

Sarah Ritchie Wedding Ideas

Invitations, centerpieces, flowers, and favors…a wedding day is full of so many details.  Luckily, Get Married, a website and magazine duo for brides, is “making wedding planning a piece of cake.” This interactive resource offers inspiration, information, and plenty of support when brides-to-be are planning their special day.
Get Married was founded in 2007 by Stacie Francombe, a mother of three who understands the challenge that busy brides face when planning a wedding. In addition to the traditional magazine format, Francombe & Company created an innovative complementary website.  On GetMarried.com, brides can create a free personal wedding website, search local  vendors, join the “Blogger Bride” community, participate in brainstorming boards to get ideas flowing, and even shop for wedding invites, decorations, favors or other must-have items. The user-friendly and adorably designed website, launched in October of 2009,  pairs well with the magazine of the same name.

When looking at the array of wedding magazines at your local newsstand, it’s easy to see that Get Married stands out from the rest. With a bold pink and orange logo that pops, fun headlines – from “registry rescue” to “fashion plates” – and playful cover shots, Get Married is sure to attract the innovative bride-to-be who wants her wedding to be fun. The magazine provides a fresh approach to wedding planning in its pages. Contents include charming inspiration board layouts with a scrapbook-y feel, cost-cutting DIY wedding projects, plenty of fashion-forward dress options, and a chance to look at beautifully executed real weddings.

We had a chance to talk with Becca Brett Leish, Director of Marketing & Communications,  about all-things Get Married.

What kind of bride-to-be do you envision as the Get Married reader?
Get Married’s bride is passionate and savvy and strives to create a distinctively unique celebration that reflects her personal bridal style.

Get Married is the fun, fast-emerging source of information and entertainment for brides. We love big ideas – we hosted the first wedding in Times Square on New Year’s Eve this year. Our website, magazine and video productions channel all the excitement weddings should have, together with expert help all the way. We connect dreams to doing, with curated news and cool tools that directly connect brides to the vendors, products and people they need. We cover all things bridal, from celebrity weddings to pop culture, and we’re a social network for the bridal community. In other words, you can’t get married without Get Married!
When you launched the magazine, how did you imagine Get Married differentiating itself from existing bridal magazines?
Get Married magazine fills a void in the bridal market place.  Get Married is the new shopping and trend guide for the savvy bride, as it combines traditional print with the interactive world.  Get Married magazine is as smart as it is fun, and the response has been tremendously positive from brides, advertisers and wedding professionals.  By creating a user-friendly tool that offers choices and guidance on an array of the latest wedding products and trends, we make it easy for brides to plan and shop.  Brides are smart, they are passionate, they like to discover, and they enjoy instant information, and Get Married magazine and Getmarried.com afford them the luxury of immediate gratification – it’s a girl’s dream.” 

The magazine’s trend focus and its integrated e-commerce and media strategy combine to provide brides with unique insight into what’s hot for weddings, while offering the ability to instantly shop the vast selection of fantastic wedding products featured on its pages.   By partnering with some of the best brands in the business, and making many of the magazine products available in the online wedding shop Get Married is able to streamline brides’ wedding planning and shopping experience. 

In addition, Get Married magazine is the first national bridal publication to use the cutting-edge Microsoft Tag  on its pages, enabling brides to connect instantly to websites, videos, images and information directly on web-enabled mobile devices.  The Microsoft Tags offer brides instant entertainment with quick, easy and convenient connection to rich content, while enhancing print advertisements’ effectiveness and ability to track campaign success, adding value for print advertisers that want accurate measurement statistics and impressions.  Get Married created videos to offer more information on selected pages, truly bringing pages to life.  
What wedding & bridal trends do you expect in 2011?
Get Married magazine’s spring issue which just hit newsstands mid-January 2011 includes some of the hottest trends in bridal.  Colors: Textured whites, onyx and gold, blush, shades of ombre, purples, citrus…as well as bright florals and herb-garden greenery. Couple cards are a clever solution for brides and grooms to provide information about themselves and their wedding to family, friends and wedding vendors. Picture-personalized save-the-dates. Cakes: Throwback and unique flavors on a tier like fruitcake, strawberry shortcake, red velvet, carrot cake or cardamom pistachio.  Also, pie bars are a lot of fun.
 Are there any existing developments we can expect with your magazine?
We’re always exploring new cutting-edge technologies and really listening to our readers to provide them with more of a social networking community with a 360 approach that ties our magazine, website, video production and social community.
Thanks, Becca!  We can’t wait to see what Get Married has in store for the upcoming wedding season!

This article was prepared with the assistance of Corine Brosseau, a student at the Fashion Institute of Technology, New York City.